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Friday, October 4 • 11:10am - 12:10pm
Understand Your Stakeholders and Their Journey

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Stakeholders are a key to any project, and understanding our stakeholders, their wants and their needs, is essential for any successful project. While stakeholder management and stakeholder engagement are considered key activities, how many of us really spend the time to understand our stakeholders? Too often we get wrapped up in features and functions of our products instead of understanding what our customers really need.

In this session we are going to look at some diverse ways to analyze our stakeholders. We will look at and practice creating journey maps and empathy maps to help us understand how we can build and use them as part of stakeholder analysis. We will also look at how we can use these tools to help us write better requirements and deliver better products.

avatar for Betsy Stockdale

Betsy Stockdale

Business Architect, Seilevel
Betsy Stockdale is a Business Architect at Seilevel, a professional services company that works to deliver 10x value for their customers. Betsy works with companies to lead their projects or modify their approach to software requirements to be more effective so IT projects deliver... Read More →

Friday October 4, 2019 11:10am - 12:10pm CDT
Room F